In 2002, noticing the arrival of the global village era, ATOP decisively invested significant resources in a collaboration with the Industrial Technology Research Institute (ITRI) to develop the "World Time Zone Clock Movement". It also sought expertise in Switzerland to distinguish itself among numerous movement factories. After 7 years of effort, ATOP has, with its all-in-one autonomous technology, designed and developed the "ATOP World Time Zone Watch/Clock": By rotating the city disc of the watch, the hands automatically adjust the time, and the watch face also displays day and night. This invention has received patents and various design awards from different countries. In 2012, ATOP further established the ATOP Time Arts Museum with a theme centered around "time".