New Taipei City Travel

New Taipei City is renowned for its thriving industries, notably the long-established ceramic industry in Yingge, which has evolved since the Qing Dynasty, and the mining industry in Ruifang. During the export-oriented policy of the 1960s, light industries such as food, textiles, electronics, and others began to flourish. Factories congregated in Sanchong, Wugu, Xinzhuang, Banqiao, and Tucheng along Provincial Highways 1 and 3, contributing to the so-called "Taiwan Economic Miracle". As industries progressed, changes in labor costs and environmental consciousness prompted a gradual outward migration of manufacturing activities. In response to these shifts, some factories underwent a government-guided transformation into tourism-centric establishments, aiming to present traditional industries to citizens in a lively and enjoyable manner. Today, these locations have become popular leisure destinations for families, offering them opportunities to deepen their knowledge and create souvenirs through do-it-yourself (DIY) experiences. This chapter will introduce 8 tourism factories in different fields to satisfy the interests of travelers.【Sanchong】​​Beer Head Tourist BreweryEstablished in the spring of 2015 in Sanchong, the Taiwan Head Brewers, also recognized as the Beer Head, stands as the inaugural craft beer brewery tourism factory in Taipei City and New Taipei City. Spanning nearly 1000 ping, it is situated adjacent to the Xianse Temple MRT station and the Xingfu MRT Station of the Circular Line. The Beer Head prides itself on using primarily local ingredients in its beer production. Its notable offering is the "Twenty-four Solar Terms" beer series, which skillfully infused with Taiwan’s winter melon sugar, Changhua’s Jasmine tea, Pingtung’s cocoa, oriental beauty tea, and various other regional flavors. These beers are crafted to deliver enjoyable brews that capture the distinctive tastes of the island. The Taiwan Head Brewers offers professional tours guided by highly experienced brewers, providing travelers with an in-depth observation of the various beer brewing stages. Visitors can also pour a perfect pint of fresh beer themselves and can their creation under the brewer's guidance to take home!【Sanchong】Indian DIY LeathercraftTaiwan was once a stronghold of the pigskin leather industry but gradually declined due to the rise of environmental awareness and the outward migration of manufacturing activities. Established during this wave of industrial transformation, the Indian DIY Leathercraft is committed to promoting green, non-toxic, eco-friendly, and naturally vegetable-tanned leather crafts, including materials packs, hardware accessories, dyes, and finishing agents in various products. During the tour, professional tour guides will not only provide insights into the history and process of leather production but also offer the opportunity for travelers to engage in a do-it-yourself (DIY) activity, creating their own fashionable leather accessories using this ancient method, which is the oldest known leather-making technique!【Wugu】Fengde Tourism FactorySituated within the New Taipei Industrial Park, Fende is the first food company that began its business from a legally operated slaughterhouse. Apart from having its business scope extended to the supply of pork, chicken, seafood, and vegetables, Fende has also developed a “food and agriculture education”-themed tourism facility dedicated to promoting domestic agricultural products, fostering healthy dietary habits, and cultivating an appreciation for food. The factory is established with a transparent vegetable-and-fruit corridor and a production visiting area, allowing visitors to learn about the process from food processing to packaging and distribution. It also lively presents all kinds of food ingredients in front of visitors through interactive AR and VR guided teachings for them to do FUN DIY activities (such as making colorful mochi, shaking rice balls, and creating red tortoise cake) while enjoying the fun of cuisine.【Bali】PopSmile Popcorn Tourism FactoryRecognized as one of Taiwan's leading brands of flavored popcorn, PopSmile has opened Asia’s first popcorn tourism factory on the left bank of the Tamsui River in Bali. With a vibrant ambiance embellished with colorful themes, the tourism factory features an American small-town setting, making it irresistible for visitors to refrain from capturing photos with their mobile phones. Led by professional tour guides, travelers can explore the history and evolution of popcorn, acquire related life knowledge, and discover the advanced AI automation technology used in production lines. Visitors can also engage in entertaining interactive games and DIY activities. It is a must-visit destination for popcorn enthusiasts.【Linkou】Prince Creative Stationery KingdomPrince Stationery has long been dedicated to the eraser industry and hastened the production of Taiwan's first yellow-barrel ballpoint pen, creating the brand of “high-quality stationery from Taiwan”. Prince Creative Stationery transformed part of its factory site into a tourism facility, becoming the new highlight of Linkou’s tourism scene. Let's follow its mascot, Duke, into the “Time Tunnel of Eraser” and “Celebrity’s Stationery Treasure Box” to catch a glimpse of the eraser production process. Visitors can also create cute and creative stationery using completely non-toxic, eco-friendly materials, providing both adults and children with a delightful and memorable experience.【Yingge】Hsin-Wang Shu Ceramics Memorial MuseumYingge is the capital of ceramics in Taiwan and was home to thousands of ceramic factories during its heyday. Established in 1926, Hsin-Wang Shu Ceramics witnessed the rise and down of of Yingge’s ceramic industry. The Hsin-Wang Shu Ceramics Memorial Museum was established in 2010 and became the first tourism factory that passed the evaluation of the Ministry of Economic Affairs. The museum has preserved various historical artifacts, including antique-grade gas kilns, kick wheels, and other pottery-making equipment. The experiencing zone is divided into hand-pulling clay, hand-pinching pottery, glaze painting, and mosaic collage experiencing areas, offering visitors the opportunity to experience the joy of creating ceramics.【Tucheng】Wang Ding Time Arts MuseumHave you ever wondered why time appears different everywhere when you travel overseas? Wang Ding, established in 1984, invested significant resources in collaboration with the Industrial Technology Research Institute (ITRI) and even sought expertise in Switzerland to develop the "World Time Zone Clock Movement". In 2012, Wang Ding established a time-themed arts museum to explore how the global time zones are determined and the assembly and production process of quartz watches. In the DIY zone, visitors can have an in-depth experience assembling quartz clock movements and designing products in their own style using the craftsmanship of watchmakers, which is both fun and educational!【Banqiao】Yumeeiren Garment Tourism FactoryYumeeiren initially operated as a ready-made garment factory and later transformed into a supplier of maternity clothing and related products. This long-standing clothing factory has been established for over half a century and has endured the decline of traditional industries and the impact of Taiwan’s declining birth rates. Despite these challenges, it continues to insist on maintaining the production line for maternity clothing catered to expectant mothers. From design to production and finally to the finished products, everything originates from Yumeeiren’s factories. It's the first maternity clothing company to receive MIT certification. Come visit the Yumeeiren Garment Tourism Factory to understand the process of creating ready-made garments, try making do-it-yourself baby clothing and fashion T-shirts. Moreover, all family members can also wear the unique, specially weighted maternity clothes available exclusively in Taiwan to experience the weight that mothers carry during their ten-month pregnancy journey.

As night falls, light and shadow events across New Taipei take turns lighting up the city. The Christmasland lights, Pingxi sky lanterns, Jiufen red lanterns, North Coast fire dance, and Bitan water show transform the metropolitan area, mountain towns, and waterfront into stages of light and shadow, making New Taipei's nights incredibly dazzling and boosting nighttime vitality and economy. Christmasland In New Taipei CityChristmasland In The New Taipei, held since 2011, is a winter celebration in Banqiao District. Every year in mid-November, the main light is lit in the New Taipei City Plaza, illuminating the damp winter nights and announcing the lively start of the month-and-a-half-long Christmasland. The Christmasland light zones cover the seven overpasses and four major pedestrian walkways in the Xinban Special District, the square in front of Banqiao Station, Wanping Park, and extend to Fuzhong Square. 2025 Christmasland In New Taipei City grandly opened on November 14th with the theme "Circus Carnival," collaborating with LINE FRIENDS to create a fantastic spectacle of light. In addition to the light projection show on the City Hall building every evening, there are also exciting activities taking place every weekend during the Christmasland period, such as the German Christmas Market, Christmas Relay, The Greatest Show, and Band Carnival. Put on your Christmas outfit, take public transportation to Banqiao, and spend Christmas time under the romantic sea of lights with family and friends.Pingxi Sky Lantern FestivalOn the Lantern Festival night, the fifteenth day of the first lunar month every year, hundreds of sky lanterns carrying wishes illuminate the night sky of Pingxi. The Pingxi Sky Lantern, transforming from a signal to report safety in the past, has become the most iconic Lantern Festival event in Northern Taiwan, ranking alongside the Yanshui Beehive Fireworks in Tainan as "Northern Lanterns, Southern Fireworks." Pingxi is surrounded by mountains and has a humid climate, making it the only area in Taiwan where sky lanterns can be legally released, attracting a large number of domestic and foreign tourists. Since its inception in 1999, the Pingxi Sky Lantern Festival has repeatedly won international design awards, becoming New Taipei's most famous festival brand, and illuminating the wishes and dreams of countless people.Jiufen Red Lantern FestivalJiufen, which once prospered due to gold mining, is now renowned internationally for its unique mountain town landscape and nostalgic atmosphere. The Jiufen Red Lantern Festival began in 2023, combining the history and humanities of the mountain town, and lighting up the mountain town together with its sister town – Kotohira in Kagawa Prefecture, Japan. The Red Lantern Festival sets up multiple lighting installations at Jiufen landmarks such as Shengping Theater, A-Mei Tea House, and Wufankeng. Change into a Qipao, pick up a lantern, ascend the stone steps, wander through the Jiufen mountain town under the red lanterns, and immerse yourself in the nostalgic and romantic atmosphere. ​​​​​​North Coast Light Festival / Jinshan Sulfuric Fire FishingTaking the Route 2 Taiwan in the height of summer means a paradise for water sports enthusiasts. Spend the day enjoying activities, and come to Zhongjiao Bay in Jinshan at night to feel the charm of the North Coast Fashion and Fire! The event takes the surfing sanctuary - Zhongjiao Bay coast - as its stage, combining fire dance and artistic installations to create a perfect visual feast. Stroll through the marine market, savor food truck cuisine, support young farmer products, and spend a wonderful summer night accompanied by the sound of the waves."Boom!" The dark sea surface is instantly lit up. The 'Fire Chief' standing at the bow of the boat lights the torch, and the phototactic fish leap out of the water, fluttering like sea fireflies. Jinshan Sulfuric Fire Fishing, also known as 'scoop boat' fishing, is a century-old traditional fishing method in Jinshan, now transformed into a tourist experience. From May to September every year, visitors can take a yacht from Huanggang to watch the marvelous spectacle of Sulfuric Fire Fishing up close, tour Jinshan Cape and Twin Candlestick Islets along the way, and feel the unique mysterious charm of the night sea.Bitan Water Show and Landscape Installation Exhibition / Hemeishan FirefliesBitan's expansive water area is the best stage for water shows and waterfront landscape installations. The annual Water Show and Landscape Installation Exhibition attract large crowds. The water shows and the light and shadow of the Bitan Suspension Bridge reflect each other beautifully, and the fireworks show illuminates the night sky of Xindian.The 2025 Bitan Landscape Installation Exhibitionwill be displayed from November 1st to December 28th. Japan's popular IP "KAPIBARASAN" and its friends gather at Bitan. Their plump and adorable figures are transformed into large landscape installations, bringing a chill vibe to the Bitan waterfront.Every April and May, Bitan welcomes the firefly breeding season. Walk across the Bitan Suspension Bridge, follow the mountain path on the left side into Hemeishan, where dots of fireflies twinkle on the ground like stars, a natural wonder exclusive to spring.