2024 New Taipei City Railway Marathon Relay Ignites Enthusiasm with Innovative 7 Baton IP Characters Debut
New Taipei City Government Tourism Bureau Press Release 113.04.21
2024 New Taipei City Railway Marathon Relay Ignites Enthusiasm with Innovative 7 Baton IP Characters Debut
[New Taipei City, April 21] The most iconic relay marathon race in Taiwan, the "New Taipei City Railway Marathon Relay," kicked off with great excitement in the Gongliao and Shuangxi districts today. In its 9th edition, the marathon relay race set a record by reaching full registration capacity within less than a month of opening registration. This year, the relay race introduces the concept of "horses" as the soul of the event, with 7 distinct and representative IP characters assigned to each of the 7 batons, providing full support to the runners.
This year, the organizers assigned symbolic IP characters to the batons of the Railway Horse: Goddess Baton, Sea God Baton, Peace God Baton, Mountain God Baton, Wind God Baton, Mirage God Baton, and Welcome God Baton, drawing inspiration from animals symbolizing swift galloping horses. Each baton is infused with a distinct personality, making the soul characters of each baton come to life with the appearance of IP characters, becoming a powerful force of encouragement for the runners on the racecourse. Furthermore, this year's medal design demonstrates ingenuity, departing from the monochromatic designs of the past by incorporating the representative colors of each baton and imprinting the distinctive landmarks of Gongliao and Shuangxi, allowing runners to carry the beautiful scenery of New Taipei wherever they go, with high collectible value. In addition, the long-term partner of the Railway Horse, Japan's Seibu Railway, generously sponsored the production of chic canvas finisher bags with prints of the Seibu Limited Express Laview, inviting runners to experience the unique charm of railway travel in Japan along with New Taipei's scenic spots.
New Taipei City Mayor Hou You-yi stated that the New Taipei City Railway Marathon Relay is a key event brand promoted by the city government, renowned for its picturesque mountain and sea landscapes along the route. The enthusiastic registration this year, reaching full capacity within less than a month of opening, reflects the public's passion and anticipation for this event. Mayor Hou encourages participants to uphold the spirit of sportsmanship, cheer each other on, and cherish this invaluable experience of road racing while reminding spectators to enjoy the beautiful scenery along the youthful mountain and sea route and to prioritize event safety.
In recent years, more corporate teams have been eagerly signing up to join the race, with the event not only fostering teamwork and cohesion but also providing an annual opportunity for colleagues and friends to reunite and strengthen bonds. This year, the number of registrations for the "Corporate Team Competition" category exceeded 100 teams, demonstrating even greater enthusiasm than before, as colleagues and friends compete on the racecourse. Furthermore, continuing the tradition of the Railway Horse's costume change, the "Costume Category" participants showcase a dazzling array of styles, becoming the most eye-catching highlight on the track while seizing attention and vying for the prestigious prizes sponsored by the Fullon Hotels in Fulong, celebrating the glory of completing the race as a team. Finally, the New Taipei City Government Tourism Bureau also announced that for those who enjoy fun runs, please stay tuned as they plan a special event at the end of this year. For more information on activities, please stay tuned to relevant links.
【Translated by ChatGPT】
