New Taipei City Travel

New Taipei City Government Tourism and Travel Department Press Release 2024.7.4
"New Taipei City Christmasland" Wins 2024 London Design Awards Global Platinum Award

[New Taipei City News] The "2023 New Taipei City Christmasland" event, organized by the New Taipei City Tourism and Travel Department, has been awarded the highest honor, the Platinum Award in the Architectural Design - Lighting category, at the 2024 London Design Awards. This recognition not only enhances the international visibility of New Taipei City but also brings global acclaim to the "New Taipei City Christmasland" brand.

The London Design Awards, established by the International Awards Associate (IAA), is a prestigious international design competition that aims to recognize outstanding designs and exceptional creative projects worldwide. This year's competition attracted over 2,000 entries from more than 30 countries, including the United States, China, the United Kingdom, Italy, Australia, Spain, Japan, Portugal, France, and Germany, showcasing world-class design quality. Among these, New Taipei City's "New Taipei City Christmasland" stood out and won the global Platinum Award.

The "2023 New Taipei City Christmasland," held from November 17, 2022, to January 1, 2023, featured the theme of Santa Bear inviting friends to a sweet party. It created four playful lighting zones and utilized innovative naked-eye 3D technology to present the largest projection mapping light show, attracting significant media attention both domestically and internationally. In January this year, it was praised by Australian media "Urban List" as one of the "Top 10 Must-Visit Christmas Destinations in the World." In April, it also received the highest honor, the Platinum Award in the Outdoor Lighting and Nightscape category at the 2024 French Design Awards. Now, it has once again achieved international recognition by winning this prestigious design award.

The webpage introducing the winning work stated that New Taipei City Christmasland is a Christmas event held in Banqiao District, New Taipei City, Taiwan. Since its inception in 2011, it has attracted a large number of visitors from home and abroad every year and has become a hallmark event during a specific season in Taiwan. From creating a splendid urban nightscape and showcasing a unique metropolitan image to connecting surrounding businesses and tourist attractions, the event's benefits extend beyond the event itself, simultaneously boosting the city's economy and promoting the development of tourism, arts, and cultural industries.

Yang Tsung-Ming, Director of the New Taipei City Tourism and Travel Department, said that the "New Taipei City Christmasland" event, now entering its 14th year, has long been one of the most representative Christmas events in the country. Winning the "2024 London Design Awards" from among many entries is not only a recognition of the city by the organizers but also a result of the support from various departments, local teams, and partners. He hopes to continue promoting New Taipei City's tourism resources internationally and create more globally recognized events.

【This news release has been translated by ChatGPT.】