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New Taipei City Travel

New Tourism Highlights in Northern Taiwan: Four City Tourism Delegation Shines in Seoul

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基北北桃四市首度攜手組成觀光代表隊抵達韓國仁川機場,於7月8日至11日率領百名觀光業者組團赴韓國首爾辦理北台灣觀光推廣交流活動。
New Taipei City Government Tourism and Travel Department Press Release 2024.07.08
New Tourism Highlights in Northern Taiwan: Four City Tourism Delegation Shines in Seoul
 
[New Taipei City News] South Korea is a key international source market for Taiwan's inbound tourism. To maintain and increase the interest of Korean travelers in northern Taiwan, the cities of Keelung, Taipei, New Taipei, and Taoyuan have joined forces for the first time to form a tourism delegation. Led by Yang Tsung-min, Director of the New Taipei City Government Tourism and Travel Department, Chou Po-yin, Director of the Taoyuan City Government Tourism and Travel Department, Wang Chiu-tung, Director of the Taipei City Government Department of Information and Tourism, and Chiang Ting-mei, Director of the Keelung City Government Bureau of Cultural Affairs and Tourism, a team of 100 tourism professionals will visit Seoul, South Korea from July 8 to 11 to promote northern Taiwan tourism.

Director Yang Tsung-min stated that this promotional event uses the marketing theme "NEXT Travel 4 City," with the slogan "Peach, Taiwan, New, Keelung," playing on the Korean phrase for "magical place." This aims to introduce Korean tourists to the latest attractions in northern Taiwan. The delegation will also visit key Korean tourism organizations such as the Korea Tourism Organization (KTO), the Korea Association of Travel Agents (KATA), and the Korea World Travel Fair (KOTFA) to gain insights into Korean traveler profiles and tourism trends, preparing for the fourth-quarter peak travel season.

To attract the Korean tourism market, Keelung, Taipei, New Taipei, and Taoyuan are breaking administrative boundaries for the first time to jointly offer a five-day, four-night itinerary that highlights the most popular attractions across northern Taiwan. The itinerary warmly invites Korean tourists to enjoy the stunning ocean views and fresh seafood in Keelung City, stroll through the cosmopolitan Taipei City, experience a bike tour in New Taipei City, and try extreme sports like bungee jumping in Taoyuan City, leaping from a height of 40 meters. Additionally, tourists can enjoy a golf tour to complete their exciting northern Taiwan experience. Director Yang mentioned that Korean tourists are already familiar with attractions like Yehliu, Jiufen, and Tamsui, and the Pingxi Sky Lantern Festival is internationally renowned. This promotion will actively market in-depth travel spots such as the Fulong Town tour tied to the 2025 World Masters Games in Taipei and New Taipei, as well as highlighting attractions in Pinglin, Sanxia, Wulai, and Banqiao. Other attractions include the New Taipei City Christmasland, the River and Ocean Music Season, and Jiufen’s red lanterns, each offering unique charm.

This promotional event has attracted over 60 tourism industry operators from Keelung, Taipei, New Taipei, and Taoyuan, including hotels, tourism factories, souvenir shops, business districts, duty-free shops, and travel agencies. In addition to promoting their strengths and increasing the likelihood of collaboration with Korean counterparts at the promotion meeting, they will also hold a Korean media meet-and-greet to convey northern Taiwan tourism information to the Korean public through the media. This aims to enhance the brand recognition and reputation of northern Taiwan tourism. For more information about the event, please check the relevant links.

【This news release has been translated by ChatGPT.】

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