Northern Taiwan Tourism Booming! Keelung, Taipei, New Taipei, and Taoyuan Join Forces to Promote Tourism in Korea, Welcomed Warmly by Korean Industry and Media
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Press Release by the Tourism and Travel Department, New Taipei City Government2024.07.09
Northern Taiwan Tourism Booming!
Keelung, Taipei, New Taipei, and Taoyuan Join Forces to Promote Tourism in Korea, Welcomed Warmly by Korean Industry and Media
Northern Taiwan Tourism Booming!
Keelung, Taipei, New Taipei, and Taoyuan Join Forces to Promote Tourism in Korea, Welcomed Warmly by Korean Industry and Media
[New Taipei City News] For the first time, the cities of Keelung, Taipei, New Taipei, and Taoyuan have jointly organized an overseas tourism promotion event, which kicked off today (July 9) at the Lotte Hotel, a five-star hotel in Seoul. The event, themed "NEXT TRAVEL 4 CITY," showcased the one-stop travel appeal and tourism highlights of northern Taiwan to Korean tourism industry professionals and media. The four cities combined their initials to form the brand "Taibeixinji" (桃台新基), which sounds like "an amazing place" in Korean, strengthening the impression of northern Taiwan as a travel destination. The event successfully attracted hundreds of Korean travel agencies and media representatives, capturing the attention of the Korean public.
The venue featured a 3-meter-high photo wall of the 13-level ruins and a sky lantern curtain, highlighting New Taipei's unique attractions. Director Yang Zongmin of the New Taipei City Government Tourism and Travel Department selected fine teas from Pinglin and tea bowls decorated with Atayal totems as gifts. Korean-language brochures promoting the Taiwan Tourist Shuttle Crown North Coast Line, Fulong Beach Resort, and bicycle maps were also distributed to expand Taiwan's tourism opportunities in Korea. Director Yang personally introduced New Taipei's culinary delights and tourist attractions, including the internationally renowned Jiufen mountain town, Shifen Waterfall, and Yehliu, as well as Fulong, Wulai's indigenous culture, Sanxia Old Street, and the New Taipei City Art Museum. The display table was adorned with the New Taipei City Christmasland mascot "Santa Bear," Jiufen red lanterns, and Ho-hai-yan Rock Festival hats.
In the first quarter of this year (2024), the number of Korean visitors to Taiwan exceeded 300,000, making Korea the second-largest source of international tourists to Taiwan. To strengthen promotion in Korea, the four cities of Keelung, Taipei, New Taipei, and Taoyuan have joined forces for the first time to launch an international campaign. Director Yang Zongmin of the New Taipei City Government Tourism and Travel Department, Director Zhou Bo-yin of the Taoyuan City Government Tourism and Travel Department, Director Wang Qiudong of the Taipei City Government Tourism and Communication Bureau, and Director Jiang Tingmei of the Keelung City Cultural and Tourism Bureau led a marketing team of nearly 100 tourism industry professionals to Korea. They promoted northern Taiwan tourism through tourism presentations and media meet-and-greet sessions.
Early this morning (July 9), the event invited several major Korean travel agencies, including HanaTour, MODE TOUR, Hanjin Travel, and LOTTE, as well as four Korean OTA platforms: Myrealtrip, Inc., Head of the Tours & Activities, InterparkTriple Corp, and airline and cruise tourism operators, to participate in the tourism presentation. Through face-to-face interactions between Taiwanese and Korean industry professionals, efforts were made to incorporate northern Taiwan travel products into Korean tour itineraries. Korean Ambassador to Taiwan Liang Guangzhong and Director Guo Shengru of the Tourism Bureau's Seoul Office also attended the event to support the Taiwanese representatives and promote the charm of northern Taiwan to Korean industry professionals.
The afternoon media meet-and-greet featured the directors of the four cities' tourism and travel departments introducing their city's exciting attractions, followed by a presentation from former Korean golf player and popular travel YouTuber 심짱 (Shim Jang), who shared his impressions of traveling in northern Taiwan. He screened a video of his trip to northern Taiwan filmed in June, which was also uploaded to his YouTube channel to increase exposure. The video showcased the beauty of Taoyuan's old streets, the fashion and modernity of Taipei, the natural ecology of New Taipei, and the stunning coastal scenery of Keelung. Over 20 Korean media outlets were impressed by the distinctive landscapes of the four cities, and the cities hope to leverage the travel preferences of Korean tourists and media interest to promote themed tours and enhance regional tourism value in northern Taiwan.
Director Yang Zongmin noted that golfing in Taiwan is much more affordable than in Korea, and the mild winter climate makes it a year-round activity. He encouraged Korean golf enthusiasts to visit northern Taiwan throughout the year and enjoy the rich mountain and coastal landscapes. This first-time cross-city collaboration to promote northern Taiwan tourism overseas has received enthusiastic responses from various industry sectors, including tourism factories, accommodations, recreational facilities, dining, and indigenous cultural and creative industries. There is a strong possibility of continuing this collaborative model next year, with the four cities jointly inviting industry professionals to promote overseas. For more information on related activities, please visit the relevant links.
【This news release has been translated by ChatGPT.】
The venue featured a 3-meter-high photo wall of the 13-level ruins and a sky lantern curtain, highlighting New Taipei's unique attractions. Director Yang Zongmin of the New Taipei City Government Tourism and Travel Department selected fine teas from Pinglin and tea bowls decorated with Atayal totems as gifts. Korean-language brochures promoting the Taiwan Tourist Shuttle Crown North Coast Line, Fulong Beach Resort, and bicycle maps were also distributed to expand Taiwan's tourism opportunities in Korea. Director Yang personally introduced New Taipei's culinary delights and tourist attractions, including the internationally renowned Jiufen mountain town, Shifen Waterfall, and Yehliu, as well as Fulong, Wulai's indigenous culture, Sanxia Old Street, and the New Taipei City Art Museum. The display table was adorned with the New Taipei City Christmasland mascot "Santa Bear," Jiufen red lanterns, and Ho-hai-yan Rock Festival hats.
In the first quarter of this year (2024), the number of Korean visitors to Taiwan exceeded 300,000, making Korea the second-largest source of international tourists to Taiwan. To strengthen promotion in Korea, the four cities of Keelung, Taipei, New Taipei, and Taoyuan have joined forces for the first time to launch an international campaign. Director Yang Zongmin of the New Taipei City Government Tourism and Travel Department, Director Zhou Bo-yin of the Taoyuan City Government Tourism and Travel Department, Director Wang Qiudong of the Taipei City Government Tourism and Communication Bureau, and Director Jiang Tingmei of the Keelung City Cultural and Tourism Bureau led a marketing team of nearly 100 tourism industry professionals to Korea. They promoted northern Taiwan tourism through tourism presentations and media meet-and-greet sessions.
Early this morning (July 9), the event invited several major Korean travel agencies, including HanaTour, MODE TOUR, Hanjin Travel, and LOTTE, as well as four Korean OTA platforms: Myrealtrip, Inc., Head of the Tours & Activities, InterparkTriple Corp, and airline and cruise tourism operators, to participate in the tourism presentation. Through face-to-face interactions between Taiwanese and Korean industry professionals, efforts were made to incorporate northern Taiwan travel products into Korean tour itineraries. Korean Ambassador to Taiwan Liang Guangzhong and Director Guo Shengru of the Tourism Bureau's Seoul Office also attended the event to support the Taiwanese representatives and promote the charm of northern Taiwan to Korean industry professionals.
The afternoon media meet-and-greet featured the directors of the four cities' tourism and travel departments introducing their city's exciting attractions, followed by a presentation from former Korean golf player and popular travel YouTuber 심짱 (Shim Jang), who shared his impressions of traveling in northern Taiwan. He screened a video of his trip to northern Taiwan filmed in June, which was also uploaded to his YouTube channel to increase exposure. The video showcased the beauty of Taoyuan's old streets, the fashion and modernity of Taipei, the natural ecology of New Taipei, and the stunning coastal scenery of Keelung. Over 20 Korean media outlets were impressed by the distinctive landscapes of the four cities, and the cities hope to leverage the travel preferences of Korean tourists and media interest to promote themed tours and enhance regional tourism value in northern Taiwan.
Director Yang Zongmin noted that golfing in Taiwan is much more affordable than in Korea, and the mild winter climate makes it a year-round activity. He encouraged Korean golf enthusiasts to visit northern Taiwan throughout the year and enjoy the rich mountain and coastal landscapes. This first-time cross-city collaboration to promote northern Taiwan tourism overseas has received enthusiastic responses from various industry sectors, including tourism factories, accommodations, recreational facilities, dining, and indigenous cultural and creative industries. There is a strong possibility of continuing this collaborative model next year, with the four cities jointly inviting industry professionals to promote overseas. For more information on related activities, please visit the relevant links.
【This news release has been translated by ChatGPT.】
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