Keelung, Taipei, New Taipei, and Taoyuan Visit Major Tourism Organizations in South Korea for Exchange and Promotion, Highlighting the Tourism Value and Management Highlights of Northern Taiwan
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Press Release from the New Taipei City Government Tourism and Travel Department July 11, 2024
Keelung, Taipei, New Taipei, and Taoyuan Visit Major Tourism Organizations in South Korea for Exchange and Promotion, Highlighting the Tourism Value and Management Highlights of Northern Taiwan
Keelung, Taipei, New Taipei, and Taoyuan Visit Major Tourism Organizations in South Korea for Exchange and Promotion, Highlighting the Tourism Value and Management Highlights of Northern Taiwan
[New Taipei City News] For the first time, the governments and tourism operators of Keelung, Taipei, New Taipei, and Taoyuan jointly visited South Korea to conduct tourism promotion and exchange activities. Following a tourism matchmaking and media conference on the 9th, which attracted over a hundred local South Korean businesses and media representatives, today (the 11th), they visited the Korea Association of Travel Agents (KATA), the Korea Tourism Organization, and the Korea International Exhibition Center (KOTFA). They discussed how to promote and cooperate on the new Northern Taiwan tourism brand, "Peach Tai New Keelung," in South Korea to attract Korean tourists to Northern Taiwan.
To strengthen exchanges with South Korean official and private tourism promotion organizations and to understand local ideas and suggestions, today (the 11th), Taoyuan City Tourism and Travel Department Director Zhou Baiyin, Taipei City Tourism and Communications Department Director Wang Qiudong, New Taipei City Tourism and Travel Department Director Yang Zongmin, and Keelung City Cultural and Tourism Department Director Jiang Tingmei visited three major South Korean tourism promotion organizations. They met with Woo Chang-hee, President of the Korea Association of Travel Agents (KATA), Lee Hyun-jin, Director of the International Marketing Division of the Korea Tourism Organization, and Lee Chang-yeon, Marketing Director of the Korea International Exhibition Center (KOTFA). Each personally received the directors of the four cities and discussed cooperation plans.
Woo Chang-hee, President of the Korea Association of Travel Agents (KATA), expressed that tourism exchanges between Korea and Taiwan are very close. He was very pleased to see the directors of the four cities from Northern Taiwan promoting their region in Korea, fostering greater mutual exchange between Taiwanese and Korean operators. He hopes that Taiwanese and Korean tourism operators will interact and cooperate more frequently, becoming important partners. Similarly, Lee Hyun-jin from the Korea Tourism Organization expressed the desire to jointly promote tourism with the four cities, combining resources to achieve shared promotional goals. Additionally, Kim Dae-young, Deputy Director of KOTFA, stated that tourism marketing can be linked to commercial activities, and he looks forward to future cooperation with KOTFA to increase opportunities for Taiwan-Korea exchanges. KOTFA is also willing to assist in promoting the "Peach Tai New Keelung" tourism brand in South Korea.
Woo Chang-hee, President of KATA, highlighted that Korea and Taiwan have close tourism exchanges, and post-pandemic, Taiwan has become one of Korea's top five outbound destinations. The visit by the four cities to Korea to jointly promote the Northern Taiwan tourism brand aligns well with the post-pandemic needs of Korean travelers for destination experiences and in-depth local tourism. This initiative allows more Korean tour operators to enrich their Taiwan travel packages with seasonal itineraries, transportation arrangements, and themed experiences from Northern Taiwan. He looks forward to more frequent cooperation and interaction between Taiwanese and Korean tourism operators, providing more diverse and enriching travel itineraries for both sides, thereby boosting the number of tourists between Taiwan and Korea.
Director Yang Zongmin mentioned that considering the Korean tourists' fondness for the Pingxi Sky Lantern Festival in New Taipei City, they prepared special temperature-sensitive sky lantern-themed mugs as gifts for this visit. He also introduced popular tourist spots in New Taipei City, such as the Shuinandong Smelter Ruins, Yin-Yang Sea, Tamsui, Bali, Fulong, Sanying, and Banqiao, as well as annual events like the Ho-Hai-Yan Rock Festival, Christmasland, and the Jiufen Lantern Festival.
The Korean side remarked that for many years, Korean tourists' top choices when visiting Taiwan have been Yehliu, Shifen, Jinguashi, and Jiufen. Through this visit and exchange, they have gained a deeper understanding that beyond these well-known tourist hotspots, New Taipei City has many other culinary delights, beautiful scenery, and exciting activities to promote to Korean locals. They are very much looking forward to more collaborations stemming from this exchange, jointly expanding the Taiwan-Korea tourism market. For more information, please visit the related links.
【This news release has been translated by ChatGPT.】
To strengthen exchanges with South Korean official and private tourism promotion organizations and to understand local ideas and suggestions, today (the 11th), Taoyuan City Tourism and Travel Department Director Zhou Baiyin, Taipei City Tourism and Communications Department Director Wang Qiudong, New Taipei City Tourism and Travel Department Director Yang Zongmin, and Keelung City Cultural and Tourism Department Director Jiang Tingmei visited three major South Korean tourism promotion organizations. They met with Woo Chang-hee, President of the Korea Association of Travel Agents (KATA), Lee Hyun-jin, Director of the International Marketing Division of the Korea Tourism Organization, and Lee Chang-yeon, Marketing Director of the Korea International Exhibition Center (KOTFA). Each personally received the directors of the four cities and discussed cooperation plans.
Woo Chang-hee, President of the Korea Association of Travel Agents (KATA), expressed that tourism exchanges between Korea and Taiwan are very close. He was very pleased to see the directors of the four cities from Northern Taiwan promoting their region in Korea, fostering greater mutual exchange between Taiwanese and Korean operators. He hopes that Taiwanese and Korean tourism operators will interact and cooperate more frequently, becoming important partners. Similarly, Lee Hyun-jin from the Korea Tourism Organization expressed the desire to jointly promote tourism with the four cities, combining resources to achieve shared promotional goals. Additionally, Kim Dae-young, Deputy Director of KOTFA, stated that tourism marketing can be linked to commercial activities, and he looks forward to future cooperation with KOTFA to increase opportunities for Taiwan-Korea exchanges. KOTFA is also willing to assist in promoting the "Peach Tai New Keelung" tourism brand in South Korea.
Woo Chang-hee, President of KATA, highlighted that Korea and Taiwan have close tourism exchanges, and post-pandemic, Taiwan has become one of Korea's top five outbound destinations. The visit by the four cities to Korea to jointly promote the Northern Taiwan tourism brand aligns well with the post-pandemic needs of Korean travelers for destination experiences and in-depth local tourism. This initiative allows more Korean tour operators to enrich their Taiwan travel packages with seasonal itineraries, transportation arrangements, and themed experiences from Northern Taiwan. He looks forward to more frequent cooperation and interaction between Taiwanese and Korean tourism operators, providing more diverse and enriching travel itineraries for both sides, thereby boosting the number of tourists between Taiwan and Korea.
Director Yang Zongmin mentioned that considering the Korean tourists' fondness for the Pingxi Sky Lantern Festival in New Taipei City, they prepared special temperature-sensitive sky lantern-themed mugs as gifts for this visit. He also introduced popular tourist spots in New Taipei City, such as the Shuinandong Smelter Ruins, Yin-Yang Sea, Tamsui, Bali, Fulong, Sanying, and Banqiao, as well as annual events like the Ho-Hai-Yan Rock Festival, Christmasland, and the Jiufen Lantern Festival.
The Korean side remarked that for many years, Korean tourists' top choices when visiting Taiwan have been Yehliu, Shifen, Jinguashi, and Jiufen. Through this visit and exchange, they have gained a deeper understanding that beyond these well-known tourist hotspots, New Taipei City has many other culinary delights, beautiful scenery, and exciting activities to promote to Korean locals. They are very much looking forward to more collaborations stemming from this exchange, jointly expanding the Taiwan-Korea tourism market. For more information, please visit the related links.
【This news release has been translated by ChatGPT.】
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