"2018 Christmasland in New Taipei City", better than ever! The media from multiple countries were much drawn to report the record-breaking number of 6 million participants.
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"2018 Christmasland in New Taipei City", better than ever!
The media from multiple countries were much drawn to report the record-breaking number of 6 million participants.
The 47-day activity gained tens of millions of people's attention on the Internet.【New Taipei City】Today (the 1st), is the last day of the 47-day activity, "2018 Christmasland in New Taipei City", which kicked off in the middle of November last year; with innovation and cross-field cooperation, it attracted many tourists nationwide and worldwide to participate, and also caught the attention of many foreign media outlets, as well as won 1st place in popularity in domestic Internet communities, which is an honorable record. Especially in the "Super Star Christmas Concert" activity, where Gloria Tang and Jolin Tsai were invited to perform in the finale on the last two days. There were 200 thousand people who joined the concert on the first day, which was comparable to the scene of the New Year's Celebration!
Getting great attention from foreign media. The activity attracted more than 6 million people nationwide and worldwide for a pilgrimage.
Lasting 47 days, "2018 Christmasland in New Taipei City" with dazzling lighting paired with artistic designs as well as a variety of exciting series activities, and crowds of people were attracted to the site every week. This year, the lighting area was extended to the Fuzhong Business Circle and MRT Circular Line for the first time, which successfully created popular hashtags on Instagram, including "Strolling Under the Umbrella", "Next Station, Floral Circular Line", and "Romantic Glass Castle"! At the same time, there were extremely beautiful installations, "Taiwan's Largest 3D Light Sculpture Projection Show", "Four Major Star Bridges" and etc., which were selected by the USA MATADOR Network to be one of "The 9 Most Dazzling Christmas Trees Around the World" , selected by "Explore the World's Best Christmas Market" of New Zealand's NZ Herald to be the only listed Christmas market in an Asian country, recommended by Korean Central Daily for "Christmas Lightings Around the World", announced by Japan's "Hankyu Travel" to be the first choice of the "Ranking of 2018 2018 Best Outbound Tourist Destinations at Christmas ", recommended by the official website of the Singapore Changi Airport to be one of "Asia's Top 4 Christmas Events", and reported on by Thailand THE NATION as well as other mainstream media. Related news reports about Christmasland gained tens of millions of views in the North American area.
According to the initial statistics, there were an average number of several hundred thousand people coming to the site for admiration and to experience Christmasland this year, especially the large landmark installation at the station plaza (Fantastic Galaxy) as well as the main lantern show and entertainment facilities at Citizens Square (Santa Galaxy) were must-visit major tourist attractions. Once again, a record-breaking number was made this year with 6 million participants.
Christmasland in New Taipei City won 1st place in popularity in domestic Internet communities! Good reviews from around the world.
Starting from the official announcement on November 1 until now, “2018 Christmasland in New Taipei City” has had continuous high popularity on the Internet; it's easy to see sharing and links on Internet social community networks. During the activity, the "Santa Bear Live Show" accumulated up to 3,136,176 browsing hits, and Christmasland related videos and posts had up to 2,116,892 browsing hits. It successfully caught tons of attention!
Christmasland drives business opportunities and effectively boosts the economic effect of the nearby business circle.
Crowds of people flux into Christmasland, and the economic effect on nearby business circles has been significantly improved! A non-stop stream of crowds visited the Planet Container Market, and the limited package products made Santa Bear very attractive and popular! The growth of the crowd brought business opportunities to the nearby area, and the vendors of the department store business circle and shopping street indicated that business performance during the activity period of Christmasland grew by 20-30% more than usual. Holiday opportunities have more than doubled, including the overall economic effect at the Fuzhong Business circle boosting consumption.
Integrating multiple broadcast platforms allowed millions of people to enjoy a high-quality concert synchronously.
Christmasland in New Taipei City held a two-day "Super Star Christmas Concert on Dec 15-16 last year (2018); in addition to using AR effects, high-quality live streaming broadcast trucks were adopted during the two-day concert; also, pairing with studio-level radio production equipment, the entire concert was live streamed on TV channels and YouTube, and it was the first time to combine with LINE TODAY for a live streaming broadcast.
The highest TV rating point was reached when the queen of Asia, Jolin Tsai, was on the stage. Nationwide ratings of viewers aged over 4 reached 1.23, and there was a TV audience of 1.67 million watching the two-day concert; in terms of Internet live streaming broadcast, there were more than 2.2 million viewers on the YouTube Channel and LINE TODAY for the two days. The "Super Star Christmas Concert" has had great viewing performance so far with over 3.89 million views by the domestic TV audience and Internet browsing around the world!
The echo created by "2018 Christmasland in New Taipei City" has also allowed the "New Taipei Tour Facebook Fan Page" to receive more than 710 thousand likes. Today (Jan 1) the event is going to end successfully, and the organizing team of 2019 Christmasland will continue to uphold the core spirit of innovation and internationalization to continue the creation of the best quality and most dazzling Christmasland!
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